When you’re looking for high-quality candidates for an open position, you need to make sure you’re giving them the right impression about the company. The company culture, values, and mission are all part of the company’s personal brand so it’s important to make sure your personal brand accurately represents the company and attracts your top-performing candidates. Here are some things to consider about your personal brand.
Your Online Presence
What will a candidate think when they do an online search about your company? What will they see? From your website to your social media activity, it’s important that you monitor your online presence to make sure the information readily available online is accurate and presents your company in a positive light. Consider what somebody will think when they see your site or see posts about your company on the web.
Employee Reviews and Testimonials
Several online career and salary sites post employee reviews and testimonials. These are unbiased reports on what it’s like to work for the company so you need to do your best to make sure employees are sharing positive comments. Potential employees will see these posts when they conduct an online search so you’ll need to encourage your happy employees to share their experiences when possible.
When you are bringing in employees for a job interview, you want to make sure the office environment is clean and looks professional. What the office looks like is an extension of your personal brand so you need to create a positive atmosphere. Potential employees will need to be greeted by staff members and might find information about the company, the company logo, and other insignia in the main lobby to better connect with the brand.
Paying attention to what your personal brand is saying about you can help you attract the right employees. If you need help filling open positions and attracting high-quality candidates, consider working with a reputable staffing firm. PrideStaff Atlanta can help you find the best employees for all your open positions.