If you are having trouble finding great candidates for your vacancies, you may need to take a closer look at your job descriptions. Your job postings often serve as the first impression to potential applicants, and a poorly written listing isn’t going to entice them to apply.
Luckily, updating your job descriptions to attract top talent doesn’t have to be challenging, as a few small changes can have a significant impact on your results. Follow these tips to improve your job descriptions today.
Include More Than Just a Skills List
While you certainly need to cover the primary qualifications for the role, you also need to provide candidates with insights into the organization. Details about the company’s mission and values, as well as information about the culture, can capture a job seeker’s attention while establishing a stronger connection.
Instead of leading off with requirements, add a few lines about what your company stands for and what it has to offer their customers. In essence, it needs to function as a sales pitch, giving them a reason to explore the opportunity further.
Don’t Hide the Salary
Many companies treat salary ranges like closely guarded secrets, choosing to leave these details out of the job description. But not being upfront about what you are looking to pay can lead some job seekers to pass the opportunity by, while others will decide to apply, only to reject an offer because the financials don’t meet their needs or expectations.
By being open, you can increase the odds that the candidate is willing to do the work for that salary. Plus, the number of people who apply may increase based on your choice to be transparent.
Avoid Unnecessary Jargon
While using certain keywords that directly apply to the job itself is to be expected, even if they are somewhat niche, adding jargon that relates to your industry – but not the position itself – can lead to unnecessary confusion. Most professionals don’t know the lingo outside of their area of specialty, so unfamiliar terms can lead them to assume they don’t have what it takes to be successful in the position, even if that isn’t the case. In the end, limit your use of jargon as much as possible, as this can lead to a higher number of applicants.
Make It Mobile-Friendly
Job seekers are continuing to turn to their mobile devices to find information about open positions, and postings that can’t easily be viewed on a standard smartphone or tablet will only leave them frustrated. For example, long blocks of text are difficult to read on smaller screens, so candidates may simply stop trying if they are having trouble.
To make your job postings mobile-friendly, keep them concise and make sure to separate key points by placing them on separate lines.
Need Help Attracting Top Candidates to Your Business?
By using the tips above, you can increase the quality of your job descriptions quickly and efficiently. If you would like to learn more or are seeking skilled professionals for your open positions, the team at PrideStaff can help. Contact us today to discover how our services can benefit you.