It’s that time of year again. The days are getting noticeably longer, flower buds start to appear, and people turn their thoughts to spring cleaning to welcome the warmer, brighter season.
While spring cleaning traditionally refers to one’s home, giving your social media accounts a good scrub can be a smart move too. After all, your online life can become as cluttered as anything else, so getting it all in order can leave you feeling refreshed and recharged.
Plus, if you are getting prepared for a job search, making sure everything will make a great impression on the hiring manager is essential. If you are ready to clean up your social media pages, here’s how to get started.
LinkedIn is a powerhouse when you are looking for a job, so it makes sense to start here. Update your profile photo with a professional headshot and create a new headline that showcases you as a professional, adding keywords that would grab a hiring manager’s attention.
Next, get into your work summary and showcase a recent accomplishment and relevant skills and experience. This section is a lot like an elevator pitch, so make sure it packs a punch.
Update your contact information (or at least check what is there for accuracy). Then update your work history, adding new responsibilities or skills you’ve acquired since your last update. Add additional keywords that are relevant to your target job to make sure you are showcasing what you have to offer.
Finally, review your connections and remove anyone who isn’t positive or helpful. Then, consider if there is anyone who could be beneficial who isn’t on the list and consider reaching out. You can also join industry-related groups to expand your network further and keep up with developments in your industry.
If your profile photo is more than a few years old, start off by replacing it with a new one. Ideally, you want a picture that reflects well on you as a professional, so opting for a classic headshot is wise.
Then, head to the About section and revamp the content. Again, focus on what you have to offer professionally, highlight where you are in your career and what you have to offer.
Finally, it’s time to scrub your posts and friends lists. Remove anything that is political, religious or controversial in nature. See if you accidentally friended fake accounts, groups that are no longer relevant to you, or anyone you don’t want to maintain a connection with, and unfriend or unfollow them.
Twitter and Instagram
If your Twitter or Instagram accounts are public, then you need to check them too. Update your bios to reflect you as a professional, and make sure your profile photo is current. Then, review your accounts for posts that might be inappropriate or unprofessional, deleting any that you wouldn’t want a hiring manager to see. Even small comments can have consequences, so it is better to remove them if you have any doubt about how they would be received.
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By following the tips above, you can spring clean your social media profiles. If you would like to learn more about how to use social media during a job search, the team at PrideStaff can help. Contact us to discuss your career goals today and see how our job search expertise can benefit you.